FUJI Launches Sustainable Data Storage Initiative – HPCwire

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Since 1987 – Covering the Fastest Computers in the World and the People Who Run Them
October 14, 2021
TOKYO, Oct. 14, 2021 — FUJIFILM Corporation today announced the creation of the Sustainable Data Storage Initiative to highlight how tape technology can significantly reduce electricity consumption and CO2 emissions related to data storage. The initiative launches with a white paper, Accelerating Green Datacenter Progress with Sustainable Storage Strategies, published by technology research firm IDC, and sponsored by Fujifilm, providing an in-depth analysis of the significant energy savings and resulting environmental benefits of moving more data to tape storage.
“We’re proud to launch the Sustainable Data Storage Initiative to help spread awareness of today’s modern data tape technology as a solution to reducing CO2 emissions from data storage operations while simultaneously reducing costs,” said Hironobu Taketomi, President, FUJIFILM Recording Media U.S.A., Inc. “Beginning with this study, Fujifilm’s global initiative will help companies around the world make smart decisions when assessing their storage options with sustainability objectives in mind.”
As the world faces a climate crisis, and the amount of stored data continues to grow unabated due to digital transformation and development of next generation technologies, data centers are under increased scrutiny for consuming large amounts of energy that result in increased CO2emissions. The goal of Sustainable Data Storage Initiative is to spread awareness of the solutions that can reduce the environmental impact of data centers. 
The IDC whitepaper summarizes findings on how to enhance the sustainability of data storage. Following are key highlights from the paper: 
In addition to implementing renewable energy and tape solutions, the whitepaper discusses other ways organizations can reduce their environmental impact, including investing in AI-influenced cooling control, increasing transparency into resources with real-time monitoring and control, and improving IT utilization rates through virtualization and containerization technologies.
About Fujifilm
FUJIFILM Recording Media U.S.A., Inc. is FUJIFILM Corporation’s U.S.-based manufacturing, marketing and sales operation for data tape media and data management solutions. The company provides data center customers and enterprise industry partners with a wide range of innovative recording media products and archival solutions. Based on a history of thin-film engineering and magnetic particle science such as Fujifilm’s NANOCUBIC™ and Barium Ferrite technology, Fujifilm creates breakthrough data storage products. Worldwide, Fujifilm and its affiliates have surpassed the 170 million milestone for the number of LTO ULTRIUM data cartridges manufactured and sold since introduction, establishing the company as the leading global manufacturer of mid-range and enterprise data tape. 
For more information on FUJIFILM Recording Media products, call 800-488-3854 or go to https://www.fujifilm.com/us/en/business/data-storage. For more information about FUJIFILM Object Archive software, visit http://fujifilmobjectarchive.com.
FUJIFILM Holdings Corporation, Tokyo, Japan, brings cutting edge solutions to a broad range of global industries by leveraging its depth of knowledge and fundamental technologies developed in its relentless pursuit of innovation. Its proprietary core technologies contribute to the various fields including healthcare, highly functional materials, document solutions and imaging products. These products and services are based on its extensive portfolio of chemical, mechanical, optical, electronic and imaging technologies. For the year ended March 31, 2021, the company had global revenues of $21 billion, at an exchange rate of 106 yen to the dollar. The Fujifilm global family of companies is committed to responsible environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.
About IDC
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 110 countries. IDC’s analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world’s leading tech media, data, and marketing services company. To learn more about IDC, please visit www.idc.com.
Source: FUJIFILM
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