Media And Entertainment Storage Drivers – Forbes

Media and Entertainment requires a great many storage technologies to support the various elements of modern workflows. The latest report from Coughlin Associates, Inc. gives some insights into storage demand by this industry over the next 5 years. Tom Coughlin is the author of this report.
Data storage is a key element in the digital transformation of content creation, editing, distribution and reception. Data capacity and communication speed increases, changing form factors, lowered product prices and the use of digital editing, digital intermediates and various forms of digital distribution are key components in the continued growth and development of entertainment.
Because of the large file sizes required for high resolution and multi-camera images, there is an increasing demand for high capacity storage devices as well as high performance storage. The entire content value chain of content creation, editing, archiving, distribution as well as consumer electronics content reception devices, provide an accelerating feed-forward mechanism. This drives growth in data storage for all entertainment content applications.
For many archiving and distribution applications where content is relatively static, low cost/high capacity SATA HDD storage, optical discs and tape-based storage libraries will predominate, with some flash memory used for caching and metadata. Hard disk drives, as well as enterprise SSDs, are also used in high performance storage applications where storage cost factors must be balanced with performance requirements.
Some highlights from the report:
• Creation, Distribution & Conversion of video content creates a huge demand driver for storage device and systems manufacturers
• As image resolution increases and as stereoscopic VR video becomes more common, storage requirements explode
• The development of 4K TV and other high-resolution venues in the home and in mobile devices will drive the demand for digital content (especially enabled by high HEVC (H.265) compression.
• HDD areal density increases are slower but flash memory growth has increased. This will cause more applications to use flash memory
• Activity to create capture and display devices for 8K X 4K content is occurring with planned implementation in common media systems by the next decade
• Active archiving will drive increased use of HDD storage for “archiving” applications, supplementing tape for long term archives
• Optical storage developments for higher capacity write-once Blu-ray optical cartridges may create higher capacity discs and this may slow the reduction in optical disc archiving
• Flash memory dominates cameras and is finding wider use in post-production and content distribution systems
• From 2017 to 2023 entertainment and media digital storage TAM (without archiving and preservation) will increase by about 1.9X from $4.5 B to $8.5 B
• The growth in storage capacities will result in a total media and entertainment storage revenue growth of about 1.9 X between 2017 and 2023 (from $6.9 B to $12.8 B)
• Overall annual storage capacity demand for non-archival applications is expected to increase over the period from 2017 to 2023 by 5.2X from 11.7 EB to 60.3 EB
• Between 2017 and 2023 we expect about a 3.5 X increase in the required digital storage capacity used in the entertainment industry and about a 3.7 X increase in storage capacity shipped per year (from 51.9 EB to 191.9 EB
• By 2023 we expect about 55% of archived content to be in near-line and object storage, up from 45% in 2017
• Media revenue is expected to increase about 1.6 X from 2017 to 2023 ($1.8B to $2.9 B).
• The single biggest application (by storage capacity) for digital storage in the next several years, as well as one of the most challenging, is the digital conversion of film, videotape and other analog formats
• Over 131 Exabytes of new digital storage will be used for digital archiving and content conversion and preservation by 2023
• Storage in remote “clouds” is playing an important role in enabling collaborative workflows and in archiving
• Overall cloud storage capacity for media and entertainment is expected to grow about 13.3X between 2017 and 2023 (5.1 EB to 68.2 EB)
• Overall object storage capacity for media and entertainment is expected to grow about 4.9 X between 2017 and 2023 (10.4 EB to 51.6 EB)
• Cloud storage revenue will be about $2.7 B by 2023
The two pie charts below give some further insights into the M&E storage market in 2017. 2023 will see changes in these charts, driven by future developments and needs.
Media and Entertainment market storage revenue share by segment in 2017
2017 M&E Revenue Share by Segment
Market Share of M&E Storage Media by Storage Capacity Shipped in 2017
2017 Storage Media Market by Capacity
The 2018 Digital Storage for Media and Entertainment Report is now available from Coughlin Associates. You can find out more at:
According to the 2018 report, professional media and entertainment storage capacity represent about 4.5% of total shipped storage capacity in 2017. Professional media and entertainment use about 13% of all tape capacity shipments, 8% of all hard disk drive shipments and 2% of all flash memory shipments in 2017.


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